AUTHORS: Goodall, Jr./Schiefelbein - ©2010
What communication skills do you need in today’s global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, explains the rapid changes occurring in professional communication today. Written in an engaging narrative style, the book features coverage of the most up-to-date skill set available, reflecting the global economy, advances in information technology, and an increasingly diverse workforce. The strong theoretical foundation of organizational communication, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website provide you with invaluable resources as you develop communication skills essential to any career choice.
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