AUTHORS: Zettl, Herbert - ©2010
Affordable and easy to understand, Herbert Zettl’s VIDEO BASICS is without a doubt the handiest and most authoritative, current, and technically accurate guide to video production available. Concise yet thorough, this text moves you quickly from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. Contrary to the previous editions of VIDEO BASICS, which reflected the transition from analog to digital technology, VIDEO BASICS, 6th Edition, acknowledges that digital video is a firmly established medium. References to analog are made only to help explain the digital process or the analog equipment that is still in use. Finally, a more conceptual framework helps you progress from the idea (what to create) to the image (how to create) on video. You’ll come to rely on Zettl’s VIDEO BASICS for every step of video production.
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