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Product Details

Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card)

Bundle: PROMO (with …,9781133223450
  • AUTHORS: O'Guinn/Allen/Semenik - ©2011

  • ISBN10: 1-133-22345-1

  • ISBN13: 978-1-133-22345-0

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Additional versions of this product's ISBNs

  • ISBN10: 1133223451

  • ISBN13: 9781133223450

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$70.95

  • PROMO (with Marketing CourseMate with eBook Printed Access Card), 1st Edition

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Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

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