Print version includes CourseMate Printed Access Card
AUTHORS: Babin/Harris - ©2014
Designed for and by today's students in every detail, CB5 was developed from nearly 250 students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise CB5 includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study cards, an interactive ebook, self-quizzes, downloadable flash cards, and more. This concise, streamlined CB5 by award-winning authors Babin and Harris offers an exciting introduction to the core concepts and applications of today's contemporary consumer behavior with intriguing learning features and innovative technology to help you easily master the material and succeed in class. End-of-part cases highlight today's challenges, and the most current consumer behavior statistics and contemporary examples throughout this edition reflect the most recent developments in business. New content emphasizes how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. To help you make the most of your study time, Consumer Behavior CourseMate for CB5 brings to one place all of the interactive online study tools you need to succeed. CB5 promises to bring consumer behavior to life in an unforgettable presentation focused on your needs.
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