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Designing Brand Experience: Creating Powerful Integrated Brand Solutions, 1st Edition

Designing Brand Expe…,9781401848873
  • AUTHORS: Landa, Robin - ©2006

  • ISBN10: 1-4018-4887-7

  • ISBN13: 978-1-4018-4887-3

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

Additional versions of this product's ISBNs

  • ISBN10: 1401848877

  • ISBN13: 9781401848873

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  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
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  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.

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New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

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