AUTHORS: Hoyer/MacInnis - ©2010
A new edition of this text is available here
CONSUMER BEHAVIOR gives you a solid foundation in key concepts from psychology, sociology, and anthropology, along with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today’s corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject and can help you master the skills you need to succeed.
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