Main Content for Cengage Brain Product Section
Use Email, Facebook, Twitter and more to share this product information with your friends.
Product Details

Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition

Advertising Promotio…,9781111580216
  • AUTHORS: Shimp/Andrews - ©2013

  • ISBN10: 1-111-58021-9

  • ISBN13: 978-1-111-58021-6

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Additional versions of this product's ISBNs

  • ISBN10: 1111580219

  • ISBN13: 9781111580216

Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

List$341.95

Purchase Options

$341.95

FREE eBOOK while your book ships!

FREE SHIPPING on orders over $25!

New book. Ships in 3-5 days.

New book. Ships in 3-5 days.

New book. Ships in 3-5 days.

from$54.49

Save up to $287.46!

  • $54.49

    Save $287.46!

  • $61.49

    Save $280.46!

  • $67.99

    Save $273.96!

  • $78.49

    Save $263.46!

  • $84.99

    Save $256.96!

FREE eBOOK while your book ships!

Select the radio button next to "Rental" to see rental access lengths and savings amounts.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 14 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.

Select the radio button next to "Rental" to see rental access lengths and savings amounts.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 14 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.

Select the radio button next to "Rental" to see rental access lengths and savings amounts.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 14 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.

from$102.49

Save up to $239.46!

  • $102.49

    Save $239.46!

  • $117.49

    Save $224.46!

  • $127.99

    Save $213.96!

  • $142.99

    Save $198.96!

eBook rental

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.


eBook rental

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.


eBook rental

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.


each$8.49

eChapter Options
  • FREE
    Table of Contents (and additional FREE Content)
  • FREE
    eChapter 1: An Overview of Integrated Marketing Communications.
eChapter rental

Select the radio button next to "eChapters" to see eChapter purchase options.

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

eChapter rental

Select the radio button next to "eChapters" to see eChapter purchase options.

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

eChapter rental

Select the radio button next to "eChapters" to see eChapter purchase options.

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals