Page Header Navigation Search for Books and Materials Register a product.
Register
Login/SignUp/My Cart
Main Content for Cengage Brain Product Section
Use Email, Facebook, Twitter and more to share this product information with your friends.
Product Details

GLOBAL, 2nd Edition

Print version includes Printed Access Card

GLOBAL (with Printed…,9781111821753
  • AUTHORS: Peng, Mike W. - ©2013

  • ISBN10: 1-111-82175-5

  • ISBN13: 978-1-111-82175-3

Designed for and by today's students in every detail, GLOBAL, 2E provides a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise *GLOBAL, 2E* includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, and more. GLOBAL, 2E by Mike Peng is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" The author answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments, including the impact on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world, including South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally.‰ All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With *GLOBAL, 2E* you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.

Additional versions of this product's ISBNs

  • ISBN10: 1111821755

  • ISBN13: 9781111821753

Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

Purchase Options

$79.95

100% FREE SHIPPING Limited time!

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Bundle products are listed below
Free materials are listed below

Looking for free content that accompanies your Cengage Learning textbook?

CengageBrain offers two types of free content:

  • Companion web sites
  • Demo chapters and preview content within CourseMate

The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the “access now” button. You can either access your content immediately or save it to My Home.