A new edition of this text is available here
AUTHORS: Straubhaar/LaRose/Davenport - ©2010
MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops your media literacy skills to prepare you for a future in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.
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