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AUTHORS: Peng, Mike W. - ©2010
Written by renowned international consultant, author and instructor Michael Peng, GLOBAL BUSINESS demonstrates how the ability to look at business from a variety of viewpoints is one of the most important components of success in the contemporary global business environment. Coverage of pertinent global topics, diverse global cases, and captivating examples and video cases throughout this book teach you how to look at business, management, politics, laws, culture, and ethics through the eyes of a true world citizen. Using a conversational style and global strategic approach, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as France's Airbus and Sweden's IKEA. The 2009 Update's new Foreword will provide up-to-the-minute information while helping you apply Mike Peng's analytical approach to the emerging world economic crisis. You'll learn the answers to pressing questions, such as: "What determines the success and failure of firms around the globe?" and "What institutions and resources cause a global company to succeed or fail?" An emphasis on the managerial implications of all aspects of global business teaches you to think independently and view today's business challenges from a completely current, truly global perspective.
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