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Services Marketing: …, 9780324319965
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Services Marketing: Concepts, Strategies, & Cases, 3rd Edition

  • ISBN10: 0-324-31996-7

    ISBN13: 978-0-324-31996-5

  • AUTHORS: Hoffman/Bateson - ©2006

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  • A new edition of this text is available here

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you’ll be ready for that first job after college.

Additional versions of this product's ISBNs

  • ISBN10: 0324319967

  • ISBN13: 9780324319965

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