AUTHORS: Daft/Marcic - ©2011
Equip yourself for management success with this engaging survey of modern management practice. The market-leading UNDERSTANDING MANAGEMENT, 7E seamlessly integrates classic management principles with the latest management ideas to highlight today’s best management practices. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies -- the types of businesses where you will most likely begin your career. Many examples focus on the constantly-evolving entertainment industry. This edition helps you establish and build upon strong, practical management skills with engaging examples and numerous skill-building and application exercises in every chapter. You gain a deeper understanding of management today as you take a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. No matter what your background or area of focus, UNDERSTANDING MANAGEMENT, 7E clearly shows you how to seize business opportunities and lead change.
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