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Essentials of Marketing Research, 6th Edition

Print version includes Qualtrics Printed Access Card

  • Babin/Zikmund - ©2016
  • ISBN10: 1-305-26347-2
  • ISBN13: 978-1-305-26347-5
  • Print$285.95
  • Rent$167.49
  • eBook$142.49
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Exploring Marketing Research, 11th Edition

Print version includes Qualtrics Printed Access Card

  • Babin/Zikmund - ©2016
  • ISBN10: 1-305-26352-9
  • ISBN13: 978-1-305-26352-9
  • Print$405.95
  • Rent$238.99
  • eBook$202.49
  • eChaptersea. $12.99
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Advertising and Integrated Brand Promotion, 7th Edition

Print version includes CourseMate with Ad Age Printed Access Card

  • O’Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-285-18781-4
  • ISBN13: 978-1-285-18781-5
  • Print$242.95
  • Rent$172.49
  • eBook$96.99
  • eChaptersea. $10.99
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 5th Edition

  • Parente/Strausbaugh-Hutchinson - ©2015
  • ISBN10: 1-133-43480-0
  • ISBN13: 978-1-133-43480-1
  • Print$270.95
  • Rent$75.49
  • eBook$134.99
  • eChaptersea. $14.99
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MindTap® Marketing, 1 term (6 months) Instant Access for O’Guinn/Allen/Semenik/Close’s Advertising and Integrated Brand Promotion, 7th Edition

  • O’Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-285-77841-3
  • ISBN13: 978-1-285-77841-9
  • MindTap$99.00
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CourseMate, 1 term (6 months) Instant Access for O’Guinn/Allen/Semenik/Close’s Advertising and Integrated Brand Promotion, 7th Edition

  • O’Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-305-10441-2
  • ISBN13: 978-1-305-10441-9
  • CourseMate$170.00
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MR 2, 2nd Edition

Print version includes CourseMate Printed Access Card

  • Brown/Suter - ©2014
  • ISBN10: 1-133-95841-9
  • ISBN13: 978-1-133-95841-3
  • Print$79.95
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CourseMate Instant Access for Brown’s MR2, 2nd Edition

  • Brown/Suter - ©2014
  • ISBN10: 1-285-17197-7
  • ISBN13: 978-1-285-17197-5
  • Digital$79.95
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Business Research Methods, 9th Edition

Print version includes Qualtrics Printed Access Card

  • Zikmund/Babin/Carr/Griffin - ©2013
  • ISBN10: 1-111-82692-7
  • ISBN13: 978-1-111-82692-5
  • Print$380.95
  • Rent$260.99
  • eBook$113.99
  • eChaptersea. $7.49
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PROMO2, 2nd Edition

Print version includes CourseMate Printed Access Card

  • O’Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-133-62617-3
  • ISBN13: 978-1-133-62617-6
  • Print$74.95
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Modern Marketing Research: Concepts, Methods, and Cases, 2nd Edition

Print version includes Qualtrics Printed Access Card

  • Feinberg/Kinnear/Taylor - ©2013
  • ISBN10: 1-133-18896-6
  • ISBN13: 978-1-133-18896-4
  • Print$190.95
  • Rent$135.49
  • eBook$56.99
  • eChaptersea. $12.00
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition

  • Shimp/Shimp/Andrews - ©2013
  • ISBN10: 1-111-58021-9
  • ISBN13: 978-1-111-58021-6
  • Print$355.95
  • Rent$56.49
  • eBook$106.49
  • eChaptersea. $8.49
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Print Option: PROMO2 (with Marketing CourseMate with eBook Printed Access Card)

  • O’Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-133-85210-6
  • ISBN13: 978-1-133-85210-0
  • Bundles$74.95
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Bundle: PROMO2 (with Marketing CourseMate with eBook Printed Access Card), 2nd + Ad Age on Campus Printed Access Card

  • O’Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-285-14961-0
  • ISBN13: 978-1-285-14961-5
  • Bundles$93.95
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General MindLink for CourseMate, 1 term (6 months) Instant Access for O’Guinn/Allen/Semenik’s PROMO2, 2nd Edition

  • O’Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-285-31129-9
  • ISBN13: 978-1-285-31129-6
  • Digital$79.95
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Blackboard MindLink for CourseMate, 1 term (6 months) Instant Access for O’Guinn/Allen/Semenik’s PROMO2, 2nd Edition

  • O’Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-285-31151-5
  • ISBN13: 978-1-285-31151-7
  • Digital$79.95
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Advertising and Integrated Brand Promotion, 6th Edition

  • O’Guinn/Allen/Semenik - ©2012
  • ISBN10: 0-538-47332-0
  • ISBN13: 978-0-538-47332-3
  • Print$336.95
  • Rent$53.49
  • eBook$100.99
  • eChaptersea. $9.99
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Advertising Age: The Principles of Advertising and Marketing Communication at Work, 1st Edition

Print version includes Ad Age on Campus Printed Access Card

  • Thorson/Duffy - ©2012
  • ISBN10: 1-111-52875-6
  • ISBN13: 978-1-111-52875-1
  • Print$44.95
  • eBook$12.99
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General MindLink for CourseMate, 1 term (6 months) Instant Access for Brown/Suter’s MR, 1st Edition

  • Brown/Suter - ©2012
  • ISBN10: 1-285-27652-3
  • ISBN13: 978-1-285-27652-6
  • Digital$69.95
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Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card) + Ad Age on Campus Printed Access Card

  • O’Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22351-6
  • ISBN13: 978-1-133-22351-1
  • Bundles$88.95
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  • Bundles$83.95

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