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Bundle: MM (with Mar…, 9781133073567
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Bundle: MM (with Marketing CourseMate with eBook Printed Access Card), 2nd

  • ISBN10: 1-133-07356-5

    ISBN13: 978-1-133-07356-7

  • AUTHORS: Iacobucci, Dawn - ©2012

MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today’s learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, multimedia resources, and more, all in a convenient package at a value-based price. Cengage Learning’s Marketing Management CourseMate for MM 2e brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.

Additional versions of this product's ISBNs

  • ISBN10: 1133073565

  • ISBN13: 9781133073567

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$80.95

  • MM (with Marketing CourseMate with eBook Printed Access Card), 2nd Edition

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Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

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