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Product Details

Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card) + Ad Age on Campus Printed Access Card, 1st Edition

  • ISBN10: 1-133-22351-6

    ISBN13: 978-1-133-22351-1

  • AUTHORS: O'Guinn/Allen/Semenik - ©2011

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Additional versions of this product's ISBNs

  • ISBN10: 1133223516

  • ISBN13: 9781133223511

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Purchase Options

Purchase Options

$90.95

bundle componentPROMO (with Marketing CourseMate with eBook Printed Access Card), 1st Edition

bundle componentAd Age on Campus Printed Access Card, 1st Edition

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