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Product Details

Principles, Elements, and Types of Persuasion, 1st Edition

  • ISBN10: 0-15-502355-1

    ISBN13: 978-0-15-502355-0

  • AUTHORS: James Benjamin - ©1997

In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.

Additional versions of this product's ISBNs

  • ISBN10: 0155023551

  • ISBN13: 9780155023550

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