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Product Details

Marketing Channels, 8th Edition

  • ISBN10: 0-324-31698-4

    ISBN13: 978-0-324-31698-8

  • AUTHORS: Bert Rosenbloom - ©2012

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Additional versions of this product's ISBNs

  • ISBN10: 0324316984

  • ISBN13: 9780324316988

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