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Product Details

The Business Communication Casebook A Notre Dame Collection, 2nd Edition

  • ISBN10: 0-324-54509-6

    ISBN13: 978-0-324-54509-8

  • AUTHORS: James O'Rourke - ©2008

This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.

Additional versions of this product's ISBNs

  • ISBN10: 0324545096

  • ISBN13: 9780324545098

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