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Product Details

The Management of Technology and Innovation A Strategic Approach, 2nd Edition

  • ISBN10: 0-538-47822-5

    ISBN13: 978-0-538-47822-9

  • AUTHORS: White/Bruton - ©2011

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Additional versions of this product's ISBNs

  • ISBN10: 0538478225

  • ISBN13: 9780538478229

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