Main Content for Cengage Brain Product Section
Image for 9780538480871 from CengageUS

New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Paperback version of the text. New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Loose leaf version of the text. New book. Ships in 3-5 days.

Free 14 day eBook not available with this title.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Free 14 day eBook available with this title.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Learn more about Textbook Rentals

Free 14 day eBook available with this title.

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.

whats an ebook What's in an ebook?

Select the radio button next to "eChapters" to see eChapter purchase options. Highlight, take notes, search, print, online/offline & mobile access. The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals
Product Details

Social Media Marketing A Strategic Approach, 1st Edition

  • ISBN10: 0-538-48087-4

    ISBN13: 978-0-538-48087-1

  • AUTHORS: Barker/Barker/Bormann/Neher - ©2013

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
??????

Purchase Options

Purchase Options

$127.95

Free Ebook icon FREE eBOOK while your book ships!

Free Ebook iconFREE SHIPPING on orders over $25!

from $23.49

Save up to $104.46!

  • $23.49

    Save $104.46!

  • $26.99

    Save $100.96!

  • $36.99

    Save $90.96!

Questia
Writing a Research Paper?

Find research paper topics with questia online research.

Get 1 month for $9.95!