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Product Details

Consumer Behavior, 5th Edition

  • ISBN10: 0-547-07992-3

    ISBN13: 978-0-547-07992-9

  • AUTHORS: Hoyer/MacInnis - ©2010

Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Additional versions of this product's ISBNs

  • ISBN10: 0547079923

  • ISBN13: 9780547079929

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