Main Content for Cengage Brain Product Section

New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Paperback version of the text. New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Loose leaf version of the text. New book. Ships in 3-5 days.

Free 14 day eBook not available with this title.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Free 14 day eBook available with this title.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Learn more about Textbook Rentals

Free 14 day eBook available with this title.

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.

whats an ebook What's in an ebook?

Select the radio button next to "eChapters" to see eChapter purchase options. Highlight, take notes, search, print, online/offline & mobile access. The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals
Product Details

WebTutor™ on Blackboard®, 1 term (6 months) Instant Access for O'Guinn/Allen/Semenik's Advertising and Integrated Brand Promotion, 6th Edition

  • ISBN10: 1-111-29987-0

    ISBN13: 978-1-111-29987-3

  • AUTHORS: O'Guinn/Allen/Semenik - ©2012

Stay connected to your instructor, classmates, and textbook content! More than just an interactive study guide, WebTutor™ is an anytime, anywhere online learning resource that uses a host of interactive study guide features, including quizzes, concept reviews, discussion forums, and video clips that work seamlessly with the text’s companion website to help you stay ahead of the game. This online instant access code allows access to WebTutor™ on the BlackBoard platform. For more information, visit www.cengagebrain.com.

Additional versions of this product's ISBNs

  • ISBN10: 1111299870

  • ISBN13: 9781111299873

??????

Purchase Options

Purchase Options

$52.00

Writing a Research Paper?

Find research paper topics with questia online research.

Get 1 month for $9.95!