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Product Details

Advertising Age The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card), 1st Edition

Print version includes Ad Age on Campus Printed Access Card

  • ISBN10: 1-111-52875-6

    ISBN13: 978-1-111-52875-1

  • AUTHORS: Thorson/Duffy - ©2012

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.
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$38.95

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Master the art of time management with this 12-month daily planner designed specifically for college students. The planner also includes tips for procrastination, stress management, and career planning, a state map, periodic table, math conversion cheat sheet, and a reference to commonly confused words.