Main Content for Cengage Brain Product Section

New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Paperback version of the text. New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Loose leaf version of the text. New book. Ships in 3-5 days.

Free 14 day eBook not available with this title.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Free 14 day eBook available with this title.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Learn more about Textbook Rentals

Free 14 day eBook available with this title.

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.

whats an ebook What's in an ebook?

Select the radio button next to "eChapters" to see eChapter purchase options. Highlight, take notes, search, print, online/offline & mobile access. The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals
Product Details

Bundle: Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th + Printed Access Card, 8th Edition

  • ISBN10: 1-133-15020-9

    ISBN13: 978-1-133-15020-6

  • AUTHORS: Shimp/Shimp - ©2010

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Additional versions of this product's ISBNs

  • ISBN10: 1133150209

  • ISBN13: 9781133150206

??????

Purchase Options

Purchase Options
No Longer Available

$446.95

bundle componentAdvertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition

bundle componentAd Age on Campus Printed Access Card, 1st Edition

Free Ebook iconFREE eBOOK while your book ships!

Writing a Research Paper?

Find research paper topics with questia online research.

Get 1 month for $9.95!