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Product Details

MM3 (with CourseMate Printed Access Card), 3rd Edition

Print version includes CourseMate Printed Access Card

  • ISBN10: 1-133-19060-X

    ISBN13: 978-1-133-19060-8

  • AUTHORS: Dawn Iacobucci - ©2013

Created by the continuous feedback of a "student-tested, faculty-approved" process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.

Additional versions of this product's ISBNs

  • ISBN10: 113319060X

  • ISBN13: 9781133190608

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