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Product Details

Print Option: GLOBAL + CourseMate, 1 term (6 months) Printed Access Card, 2nd Edition

  • ISBN10: 1-133-28752-2

    ISBN13: 978-1-133-28752-0

  • AUTHORS: Mike Peng - ©2013

Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL, 2E is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process.

Additional versions of this product's ISBNs

  • ISBN10: 1133287522

  • ISBN13: 9781133287520

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$80.95

bundle componentGLOBAL (with Printed Access Card), 2nd Edition

bundle componentLMS Registration Sticker, 1st Edition

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