Main Content for Cengage Brain Product Section

New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Paperback version of the text. New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Loose leaf version of the text. New book. Ships in 3-5 days.

Free 14 day eBook not available with this title.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Free 14 day eBook available with this title.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Learn more about Textbook Rentals

Free 14 day eBook available with this title.

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.

whats an ebook What's in an ebook?

Select the radio button next to "eChapters" to see eChapter purchase options. Highlight, take notes, search, print, online/offline & mobile access. The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals
Product Details

ePack: Contemporary Marketing, Update 2015, Loose-leaf Version, 16th + MindTap® Marketing, 1 term (6 months) Instant Access, 16th Edition

  • ISBN10: 1-305-43357-2

    ISBN13: 978-1-305-43357-1

  • AUTHORS: Boone/Kurtz - ©2014

CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Additional versions of this product's ISBNs

  • ISBN10: 1305433572

  • ISBN13: 9781305433571

??????

Purchase Options

Purchase Options

$118.95

bundle componentMindTap® Marketing, 1 term (6 months) Instant Access for Boone/Kurtz’s Contemporary Marketing, 16th Edition

bundle componentContemporary Marketing, Update 2015, 16th Edition

Free Ebook iconFREE eBOOK while your book ships!

Writing a Research Paper?

Find research paper topics with questia online research.

Get 1 month for $9.95!