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Product Details

Social Media Marketing A Strategic Approach, 2nd Edition

  • ISBN10: 1-305-50275-2

    ISBN13: 978-1-305-50275-8

  • AUTHORS: Barker/Barker/Bormann/Zahay/Roberts - ©2017

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
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Daily Planner

Master the art of time management with this 12-month daily planner designed specifically for college students. The planner also includes tips for procrastination, stress management, and career planning, a state map, periodic table, math conversion cheat sheet, and a reference to commonly confused words.