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Product Details

Basic Marketing Research (with Qualtrics Printed Access Card), 7th Edition

Print version includes Qualtrics Printed Access Card

  • ISBN10: 1-4390-4139-3

    ISBN13: 978-1-4390-4139-0

  • AUTHORS: Churchill/Brown/Suter - ©2010

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Additional versions of this product's ISBNs

  • ISBN10: 1439041393

  • ISBN13: 9781439041390

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$348.95

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