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Product Details

Basic Marketing Research (with Qualtrics Printed Access Card), 8th Edition

Print version includes Qualtrics Printed Access Card

  • ISBN10: 1-133-18854-0

    ISBN13: 978-1-133-18854-4

  • AUTHORS: Brown/Suter/Churchill - ©2014

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Additional versions of this product's ISBNs

  • ISBN10: 1133188540

  • ISBN13: 9781133188544

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