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Product Details

Services Marketing Interactive Approach, 4th Edition

  • ISBN10: 1-285-05713-9

    ISBN13: 978-1-285-05713-2

  • AUTHORS: Fisk/Grove/John - ©2014

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
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Master the art of time management with this 12-month daily planner designed specifically for college students. The planner also includes tips for procrastination, stress management, and career planning, a state map, periodic table, math conversion cheat sheet, and a reference to commonly confused words.