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Product Details

Perspectives on Social Media Marketing, 1st Edition

  • ISBN10: 1-4354-5652-1

    ISBN13: 978-1-4354-5652-5

  • AUTHORS: Agresta/Bough/Miletsky - ©2011

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Additional versions of this product's ISBNs

  • ISBN10: 1435456521

  • ISBN13: 9781435456525

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