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Product Details

Franchising, 4th Edition

  • ISBN10: 0-7593-6705-1

    ISBN13: 978-0-7593-6705-0

  • AUTHORS: Judd/Justis - ©2008

This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

Additional versions of this product's ISBNs

  • ISBN10: 0759367051

  • ISBN13: 9780759367050

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