Main Content for Cengage Brain Product Section

New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Paperback version of the text. New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

Loose leaf version of the text. New book. Ships in 3-5 days.

Free 14 day eBook not available with this title.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Free 14 day eBook available with this title.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Learn more about Textbook Rentals

Free 14 day eBook available with this title.

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.

whats an ebook What's in an ebook?

Select the radio button next to "eChapters" to see eChapter purchase options. Highlight, take notes, search, print, online/offline & mobile access. The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals
Product Details

Managerial Economics Markets and the Firm, 2nd Edition

  • ISBN10: 0-618-98862-9

    ISBN13: 978-0-618-98862-4

  • AUTHORS: William Boyes - ©2012

Boyes introduces readers to the power of economics in business decision making. The text’s intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, MANAGERIAL ECONOMICS examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.
MANAGERIAL ECONOMICS departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-life examples -- to highlight the pivotal link between economics and key business concerns such as costs, prices, markets, and personnel. Readers learn to weigh the strategic costs and benefits of each business choice, instead of relying on popular quick-fix solutions. Ideal for MBA programs and less quantitative courses, MANAGERIAL ECONOMICS demonstrates the power of economic insight on business decision making.

Additional versions of this product's ISBNs

  • ISBN10: 0618988629

  • ISBN13: 9780618988624

??????

Purchase Options

Purchase Options

$296.95

Free Ebook iconFREE eBOOK while your book ships!

Free Ebook iconFREE SHIPPING on orders over $25!

from $48.99

Save up to $247.96!

  • $48.99

    Save $247.96!

Free Ebook iconFREE eBOOK while your book ships!

from $58.99

Save up to $237.96!

  • $58.99

    Save $237.96!

  • $80.99

    Save $215.96!

each $9.99

eChapter Options
  • FREE
  • FREE
Writing a Research Paper?

Find research paper topics with questia online research.

Get 1 month for $9.95!