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Product Details

DVD for Hendrix/Hayes/Kumar's Public Relations Cases, 8th, 8th Edition

  • ISBN10: 1-111-83712-0

    ISBN13: 978-1-111-83712-9

  • AUTHORS: Hendrix/Hayes/Kumar - ©2013

This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how public relations agencies use TV as well as digital media to tell their campaign's story. Videos are organized by chapter and case number for easy presentation in the classroom.

Additional versions of this product's ISBNs

  • ISBN10: 1111837120

  • ISBN13: 9781111837129

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$62.95

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