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Product Details

MKTG 7 (with CourseMate with Career Transitions Printed Access Card), 7th Edition

Print version includes CourseMate with Career Transitions Printed Access Card

  • ISBN10: 1-285-09186-8

    ISBN13: 978-1-285-09186-0

  • AUTHORS: Lamb/Hair/McDaniel - ©2014

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

Additional versions of this product's ISBNs

  • ISBN10: 1285091868

  • ISBN13: 9781285091860

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$69.95

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