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Product Details

ePack: Contemporary Marketing, 2013 Update, 15th + Marketing CourseMate with eBook Instant Access Code

  • ISBN10: 1-285-32883-3

    ISBN13: 978-1-285-32883-6

  • AUTHORS: Boone/Kurtz - ©2013

  • This is the same product you requested (9781285040288/-), but a version that provides immediate access.
CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Additional versions of this product's ISBNs

  • ISBN10: 1285328833

  • ISBN13: 9781285328836

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